Privacy policy
Privacy Policy
Last Updated: 14th July 2026
Cheshire Antiques Consultant LTD®
1. Introduction
This Privacy Policy explains how Cheshire Antiques Consultant LTD® (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you visit our website, purchase artwork or antiques, submit an enquiry, or otherwise engage with us.
We are a private limited company registered in England and Wales.
Registered Office:
71–75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and where applicable, the Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017 (as amended), the Proceeds of Crime Act 2002, the Terrorism Act 2000, and other applicable legislation.
2. Information We Collect
We may collect and process the following types of personal data:
- Contact information (name, email address, telephone number)
- Billing and shipping details
- Transaction and payment information
- Communications and correspondence
- Technical data (IP address, browser type, device information)
- Website usage data collected via cookies
Where required by law or regulation, we may also request and process:
- Government-issued photographic identification
- Proof of residential address
- Company, partnership, or trust documentation
- Information relating to directors, trustees, and beneficial owners
- Information relating to source of funds and, where appropriate, source of wealth
- Any additional information reasonably required to satisfy our legal and regulatory obligations
3. Use of Personal Data
We use personal data for the following purposes:
- To process and fulfil orders
- To communicate with you regarding purchases or enquiries
- To arrange delivery and logistics
- To improve our website and services
- To comply with legal and regulatory obligations
- To prevent fraud and ensure transaction security
- To prevent money laundering, terrorist financing, and proliferation financing
4. Legal Basis for Processing
We process personal data in accordance with UK data protection laws, including the UK GDPR, on the following bases:
- Performance of a contract (to fulfil orders and provide services)
- Compliance with legal obligations, including obligations under the Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017 (as amended), the Proceeds of Crime Act 2002, the Terrorism Act 2000, and related legislation
- Legitimate interests (including business operations, fraud prevention, and website security)
- Consent (where required, such as for marketing communications)
5. Anti-Money Laundering & Regulatory Compliance
Cheshire Antiques Consultant LTD® is an HM Revenue & Customs supervised Art Market Participant and complies with the Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017 (as amended).
Where required by law, we may request and process identity documents, proof of address, company or trust documentation, beneficial ownership information, source of funds information, source of wealth information, and any other documentation reasonably necessary to satisfy our legal obligations.
Personal data obtained for anti-money laundering purposes will only be processed for the prevention of money laundering, terrorist financing, and proliferation financing unless another lawful basis for processing applies or you have provided consent where required by law.
Where we are legally required to carry out anti-money laundering due diligence, providing the requested personal information is a statutory requirement. If you do not provide the requested information, we may be unable to establish or continue a business relationship or complete the proposed transaction.
We do not carry out automated decision-making or profiling when undertaking anti-money laundering due diligence.
6. Sharing of Information
We may share personal data where necessary with trusted third parties, including:
- Payment processors
- Shipping and logistics providers
- Professional advisers (legal, accounting, and insurance)
- Technology and website service providers
- HM Revenue & Customs (HMRC)
- The National Crime Agency (NCA)
- Law enforcement agencies
- Courts, regulators, and other competent authorities where required or permitted by law
We do not sell personal data to third parties.
7. International Data Transfers
Due to the international nature of our business, personal data may be processed or transferred outside the United Kingdom.
Where personal data is transferred outside the United Kingdom, we will ensure that appropriate safeguards are in place in accordance with the UK GDPR and applicable data protection legislation.
8. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including compliance with legal, regulatory, and accounting requirements.
Where personal data has been obtained in order to comply with the Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017 (as amended), we will normally retain such records:
- For five years beginning on the date an occasional transaction is completed; or
- For five years beginning on the date a business relationship ends.
At the end of the applicable retention period, personal data obtained solely for anti-money laundering, counter-terrorist financing, and counter-proliferation financing purposes will normally be securely deleted at the end of the applicable retention period, personal data obtained solely for anti-money laundering, counter-terrorist financing and counter-proliferation financing purposes will normally be securely deleted unless we are required or permitted by law to retain it for a longer period, including where necessary to comply with legal or regulatory obligations or to establish, exercise or defend legal claims.
9. Cookies, Analytics & Advertising
Our website uses cookies, pixels, tags, and similar technologies to enhance user experience, analyse website traffic, measure the effectiveness of advertising campaigns, and support marketing activities.
We may use services provided by Google, including Google Analytics, Google Ads, Google Merchant Center, Customer Match, remarketing, and related advertising features. These services may collect information about how visitors interact with our website and may be used to measure conversions, create audience segments, personalise advertising, and display relevant advertisements across Google services and partner websites.
Where required by law, we will obtain your consent before placing non-essential cookies or using advertising technologies.
You can manage your cookie preferences through your browser settings or any cookie consent tools made available on our website.
10. Your Rights
Under UK data protection law, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request erasure of your data (where applicable)
- Restrict or object to processing
- Request data portability
- Withdraw consent where processing is based on consent
- Lodge a complaint with the Information Commissioner’s Office (ICO)
Requests should be made using the contact details below. Some rights may be limited where we are legally required to retain or process personal data.
11. Data Security
We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.
12. Contact
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:
Cheshire Antiques Consultant LTD®
Data Controller
71–75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom
Email: cheshireantiquesconsultant@gmail.com
13. Regulatory Authority
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the United Kingdom.
14. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legislation, regulatory guidance, or our business practices. The latest version will always be published on this website together with the revision date shown above.
