Privacy policy
Privacy Policy
Last Updated: 6 November 2026
Cheshire Antiques Consultant LTDĀ®
1. Introduction
This Privacy Policy explains how Cheshire Antiques Consultant LTDĀ® ("we", "us", "our") collects, uses, stores, shares and protects personal data when you visit our website, purchase artwork or antiques, submit an enquiry, use available website features or otherwise engage with us.
Cheshire Antiques Consultant LTDĀ® is a private limited company incorporated in England and Wales on 22 April 2024.
Company Number: 15666518
Registered Office:
71-75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom
We are the data controller for personal information processed by us for our own business purposes.
We process personal data in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR).
Where applicable, we also process information to comply with the Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017, as amended, the Proceeds of Crime Act 2002, the Terrorism Act 2000 and other relevant legislation.
Information Commissioner's Office Registration: ZB687093
2. Information We Collect
Depending on how you interact with our business, we may collect and process the following categories of personal information:
- Names, email addresses and telephone numbers.
- Billing, delivery and correspondence addresses.
- Purchase, transaction and payment information.
- Artwork enquiries and purchasing preferences communicated to us.
- Communications, correspondence and customer service records.
- IP addresses, browser types, device information and technical identifiers.
- Website usage information collected through cookies and similar technologies, subject to applicable consent requirements.
- Information voluntarily supplied when using website features or contacting our dealership.
Where required for legal or regulatory compliance, we may also request and process:
- Government-issued photographic identification.
- Proof of residential or business address.
- Company, partnership or trust documentation.
- Information concerning directors, trustees and beneficial owners.
- Source of funds and, where appropriate, source of wealth information.
- Information necessary for sanctions screening and regulatory due diligence.
- Other documentation reasonably required to meet applicable legal obligations.
We seek to collect only information reasonably necessary for the relevant purpose.
3. Use of Personal Data
We may use personal data for the following purposes:
- Processing and fulfilling orders.
- Responding to enquiries and communicating with customers.
- Preparing invoices, transaction records and related documentation.
- Arranging packaging, shipping, insurance and delivery.
- Providing customer service and handling returns or complaints.
- Operating, maintaining and securing our website.
- Improving our services and understanding website usage.
- Providing optional website features, including artwork visualisation where available.
- Conducting marketing activities where permitted by law.
- Preventing fraud and maintaining transaction security.
- Complying with accounting, taxation and regulatory requirements.
- Preventing money laundering, terrorist financing and proliferation financing.
- Complying with applicable financial sanctions obligations.
We do not use personal information for purposes incompatible with those for which it was collected unless permitted or required by applicable law.
4. Legal Basis for Processing
We process personal data only where an appropriate lawful basis applies under UK data protection legislation.
Depending on the circumstances, these bases may include:
- Performance of a contract: Processing necessary to fulfil purchases, arrange delivery, administer transactions and provide requested contractual services.
- Legal obligation: Processing required for taxation, accounting, anti-money laundering, sanctions compliance and other statutory duties.
- Legitimate interests: Processing necessary for proportionate business administration, responding to enquiries, preventing fraud, maintaining website security and protecting our legal interests, where those interests are not overridden by individuals' rights.
- Consent: Processing where consent is required, including certain marketing communications and non-essential cookies or similar technologies.
Where processing relies on consent, consent may be withdrawn at any time. Withdrawal does not affect the lawfulness of processing undertaken before withdrawal.
Where required, additional information about the lawful basis for a particular processing activity will be provided.
5. Anti-Money Laundering and Regulatory Compliance
Cheshire Antiques Consultant LTDĀ® is registered with HM Revenue & Customs as an Art Market Participant under registration number XRML00000211615.
We are subject to applicable anti-money laundering, counter-terrorist financing, sanctions and related regulatory obligations.
Where required, we may request and process:
- Identity and address verification documents.
- Company, partnership or trust information.
- Beneficial ownership and control information.
- Source of funds and source of wealth information where appropriate.
- Information necessary for sanctions screening.
- Transaction records and supporting documentation.
Information collected for anti-money laundering purposes will be processed in accordance with applicable legal restrictions and requirements.
Where providing information is necessary to comply with a statutory obligation, failure to provide the requested documentation may prevent us from establishing or continuing a business relationship or completing a proposed transaction.
We may use specialist compliance service providers to assist with identity verification, sanctions screening and regulatory record keeping.
Our compliance assessments involve human review and decision-making. We do not rely solely on automated decision-making producing legal or similarly significant effects when undertaking anti-money laundering due diligence.
Where required or permitted by law, relevant information may be disclosed to HMRC, the National Crime Agency, law enforcement bodies or other competent authorities.
6. Sharing of Information
We may share personal data with third parties where reasonably necessary for legitimate business purposes, contractual performance or legal compliance.
Depending on the transaction or service, recipients may include:
- Payment processors and financial institutions.
- Shipping, courier and specialist fine art logistics providers.
- Customs agents and international shipping intermediaries.
- Professional advisers, including accountants, solicitors and insurance providers.
- Website hosting, ecommerce and technology service providers.
- Customer support and communication service providers.
- Analytics and advertising service providers, subject to applicable legal requirements.
- Third-party artwork visualisation providers, where their services are used.
- Specialist anti-money laundering and sanctions compliance providers.
- HM Revenue & Customs and other regulatory authorities.
- The National Crime Agency and law enforcement bodies.
- Courts and other competent authorities where disclosure is required or permitted by law.
Where a third party processes personal information on our behalf, we seek to ensure that appropriate contractual and security arrangements apply as required by law.
Some third parties may act as independent data controllers for their own processing activities. Their relevant privacy notices should be consulted where applicable.
We do not sell personal data to third parties.
7. International Data Transfers
Because Cheshire Antiques Consultant LTDĀ® operates internationally and uses third-party technology, payment and logistics providers, personal data may be transferred to or accessed from countries outside the United Kingdom.
Where international transfers are subject to UK GDPR transfer restrictions, we will use an appropriate lawful transfer mechanism.
Depending on the destination and circumstances, this may include applicable UK adequacy regulations, an appropriate international data transfer agreement, the UK Addendum to recognised standard contractual clauses or another lawful mechanism.
Where required, we will assess the relevant transfer risks and implement appropriate safeguards.
Further information about applicable international transfer safeguards may be requested using the contact details below.
8. Data Retention
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including the fulfilment of contracts, administration of transactions, compliance with legal obligations and the establishment, exercise or defence of legal claims.
Different categories of information may be subject to different retention periods.
Where personal data is obtained to comply with the Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017, as amended, relevant records will normally be retained:
- For five years beginning on the date an occasional transaction is completed; or
- For five years beginning on the date a business relationship ends.
At the end of the applicable retention period, personal data held solely for anti-money laundering purposes will normally be securely deleted unless continued retention is required or permitted by applicable law.
Other business, accounting, tax and transaction records may be retained for the periods required by the relevant legislation or reasonably necessary for lawful business purposes.
Where we rely on a third-party service, that provider may operate its own retention arrangements, as explained in its applicable privacy information.
9. Cookies, Analytics and Advertising
Our website may use cookies, pixels, tags and similar technologies to support essential website functionality, security, analytics, advertising measurement and marketing activities.
We use Shopify and may use Google services including Google Analytics, Google Ads, Google Merchant Center, conversion tracking and remarketing features.
These technologies may collect technical identifiers and information concerning website interactions, subject to applicable legal requirements.
Strictly necessary technologies may be used where permitted by law without consent.
Where required under applicable UK privacy legislation, we will obtain consent before placing or accessing non-essential cookies or using comparable tracking technologies.
Visitors should be able to refuse or withdraw consent for non-essential technologies without losing access to the ordinary functions of the website.
Cookie preferences may be managed through the consent controls made available on our website, where implemented, and through relevant browser settings.
Withdrawing consent will not necessarily remove information already lawfully processed before withdrawal.
9A. ArtPlacer Virtual Artwork Visualisation
Cheshire Antiques Consultant LTDĀ® offers ArtPlacer, a third-party digital artwork visualisation feature, on eligible fine art listings.
ArtPlacer allows prospective purchasers, collectors and interior designers to preview how selected paintings may appear in interior settings.
Depending on the features available, users may be able to view paintings in example room settings or upload photographs of their own interiors for visualisation.
Information Involved
Depending on the functionality used, the service may involve the processing of:
- Photographs voluntarily uploaded by users.
- Information visible within uploaded room photographs.
- Artwork images and associated dimensions.
- Technical information necessary to display the visualisation.
- Device, browser or usage information processed by the service provider.
Users should avoid including unnecessary personal information, identifiable individuals, confidential documents or sensitive details of private premises in photographs submitted for visualisation.
Third-Party Processing
ArtPlacer is a third-party technology service. The personal data processed, the purposes of processing, the applicable lawful bases, retention periods and any international transfers depend on the specific functionality and data-processing arrangements in use.
Where Cheshire Antiques Consultant LTDĀ® processes personal data in connection with this feature, we will do so in accordance with applicable UK data protection requirements.
Where ArtPlacer processes personal data for its own purposes, its applicable privacy information should be consulted.
Use of ArtPlacer does not require customers to upload photographs of their own homes unless they voluntarily choose to use a feature that requests such an image.
Availability
ArtPlacer is available on eligible fine art listings only and does not currently extend to our sculpture or decorative arts collections.
Further information about the illustrative nature and limitations of artwork visualisations is provided in our Disclaimer & Catalogue Information and Terms of Service.
Questions concerning the handling of personal information in connection with ArtPlacer may be directed to Cheshire Antiques Consultant LTDĀ® using the contact details below.
10. Your Rights
Under applicable UK data protection legislation, individuals may have the following rights:
- The right to be informed about how personal data is used.
- The right of access to personal data.
- The right to request correction of inaccurate or incomplete information.
- The right to request erasure where applicable.
- The right to restrict processing in certain circumstances.
- The right to object to certain processing activities.
- The right to data portability where applicable.
- Rights relating to qualifying automated decision-making.
- The right to withdraw consent where processing is based on consent.
- The right to complain to the Information Commissioner's Office.
These rights are subject to the conditions, limitations and exemptions provided by applicable law.
Some information may need to be retained despite a request for erasure where retention is necessary to comply with legal obligations or establish, exercise or defend legal claims.
We will respond to valid data protection requests within the applicable statutory timescales.
11. Data Security
We take appropriate technical and organisational measures to protect personal information against unauthorised access, accidental loss, destruction, alteration, misuse or unlawful disclosure.
These measures are proportionate to the nature of the information processed and the risks associated with the relevant processing activities.
Where third-party technology providers are involved, relevant security responsibilities depend on the applicable contractual and data-processing arrangements.
Although reasonable safeguards are implemented, no internet-based transmission or electronic storage system can be guaranteed to be completely secure.
12. Contact
If you have questions about this Privacy Policy, the processing of your personal data or wish to exercise your data protection rights, please contact:
Cheshire Antiques Consultant LTDĀ®
Data Controller
71-75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom
Email: cheshireantiquesconsultant@gmail.com
Company Number: 15666518
ICO Registration: ZB687093
13. Regulatory Authority
If you are dissatisfied with our response to a data protection concern, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the United Kingdom's independent data protection regulator.
Information about making a complaint is available at:
https://ico.org.uk/make-a-complaint/
You may also contact the ICO through its published contact channels.
14. Changes to this Privacy Policy
Cheshire Antiques Consultant LTDĀ® may amend this Privacy Policy to reflect changes in applicable legislation, regulatory guidance, business operations, website functionality or third-party services.
The current version will be published on this website together with its latest revision date.
Where a change requires additional notification or consent under applicable law, we will take the necessary steps before implementing the relevant processing.
Cheshire Antiques Consultant LTDĀ®
This Privacy Policy should be read together with our Terms of Service, Disclaimer & Catalogue Information and other applicable website policies.
